shiny objects
Photo by Jill Burrow from Pexels

Avoid Shiny Object Syndrome

What is shiny object syndrome?

It is the tendency for someone to chase something new, a new idea, trend, or goal, rather than stay focused on what they’re doing.  You end up starting over, sabotaging any progress you have made and wasting your time and money.

I know, because I have done it too.  Shiny objects are everywhere, it’s not your fault you end up buying them.  The sales pages are hyped up to suck you in.  Whether it is an online product, wrinkle cream or weight loss pill, they will tell you this one is better than the last one you bought.  They make you think it will solve all your problems.

When it comes to making money online there are lots of worthless shiny objects.  They promise you will make lots of money, make money fast, get more traffic, get free traffic or more leads.  Just push a button and watch the magic happen.

The truth is most products on Clickbank, JV Zoo and Warrior Plus are crap.  It really makes me mad that there are people promoting these products on YouTube and in blogs, to people who don’t know any better and believe them.  They make it sound like these products are awesome, a 9 out of 10 rating, you must buy it.   These people are probably making hundreds or thousands of dollars promoting crap products!

When I started blogging, I decided to promote products that I own, use and companies I trust.  If I don’t own the product, I will research the product and seller before promoting it.

Yes, I want to make money online, but I also want to provide value to my readers.

I want to be honest and transparent with my readers.  I know this route will take me longer to build a successful online business, but I want to sleep at night and not feel guilty about promoting crap products.

How to spot a shiny object

Look for these clues on their sales page:

  • Screenshot of random profit or sales figures.
  • The profit screenshots may be the same photos used on other products by the same vendor.
  • Emotional triggers like quit your 9 – 5 job or spend more time with your family while making passive income. 
  • Fake countdown that resets when you refresh the page.
  • Promises of “Guaranteed” sales, traffic or leads.
  • Claim to be “first of its kind” or “never seen before”.
  • Luxury items like cars, expensive hotels or women to distract you.
  • Same testimonials used on other products by the same vendor.
  • Does the vendor launch a new product every month or two.  How can they provide good support?
  • Check legal pages at the bottom of the screen.  Does the Privacy Policy and Disclaimer link to the correct page or match the current product?

If you answered yes to five of these, then the product is probably just another shiny object.

Check Google and YouTube for product reviews, before you buy.  Try to find negative reviews, don’t click on the ones offering bonuses.  They are trying to sell you the product no matter how crappy it is.  The honest reviews are harder to find.

Never pay a “one time fee” for internet hosting providers, email autoresponders, video hosting and webinar software.  These services require a lot of upkeep and bandwidth.   



Blogging is a long term business, not a get rich quick scheme.  It is possible to make money online, but it takes time and hard work.  You have to publish a LOT of articles before you get traffic to your blog.  Any business takes time and hard work to succeed.  Don’t let those shiny objects blind you!

I admit I still get sucked in every once in a while by a shiny object.  Products I think will be helpful with my blog.  Sometimes they work out and sometimes they don’t.

What is the worst shiny object you have bought?  Leave a comment.

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